In this activity you will:
- Learn about the value of marketing for your idea
- Gain an overview of the core pillars of marketing
- Understand the different approaches and tools to marketing and how to create a user friendly digital presence
What you’ll need:
- Pen/pencil & some paper
- Link to Canva
- Link to Strikingly
- Workshop powerpoint slides here.
Introduction
What is a marketing strategy?
A marketing strategy most often refers to how a business or organisation plans to attract potential customers, so letting people know it exists and engaging them.
Some important aspects that are usually included in a marketing strategy would be a brand identity (explained in the workshop), the platforms and methods you want to reach people, some key messaging and, most importantly, an understanding of who you want to reach e.g. who would be interested in using or buying your idea?
Watch this workshop kindly delivered by the YP Collective
Test what you've learnt so far!
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